What does the activation fee actually pay for?

Analyst work, not software provisioning: mapping your sources into the model, configuring your margin and supply gates against your real COGS, and running the first tracked decisions with you.

What counts as a "confirmed favourable outcome"?

A decision from the queue was applied, and the outcome ledger recorded a favourable measured result inside the window — compared against the four weeks before it. The definition is set in writing before the pilot starts.

Can I start with Vantage only?

Yes. It runs standalone at $399/mo and writes into the same decision queue, so adding Lift later doesn't mean re-onboarding or reconciling two records.

Is there a contract lock-in after the pilot?

No. Pilots are month-to-month after the window closes. Enterprise engagements can be scoped annually if procurement prefers it, but that's your call, not a condition.

What does the free margin audit include?

One month of spend and sales data, reconciled against your COGS: where platform-claimed revenue and banked revenue diverge, which SKUs or campaigns sold volume at a loss, and the decisions that would have been queued. No integration, no credit card.

Pricing

An activation fee for real analyst work. A subscription with a guarantee on it.

Both pilots follow the same shape: a one-time activation that pays for setup and the first tracked decision, then a monthly subscription with an outcome guarantee sitting on it.

If nothing confirmed and favourable lands inside the window, the guarantee pays — not the activation.

The cross-channel margin layer

Lift

Scale your true ROAS, not your platform's.

Ranks ad sets by real incremental impact (margin + cross-channel revenue, not platform ROAS) and surfaces the few budget calls that actually move revenue.

One customer across every channel. Store and marketplaces resolve to a single identity.
Marketplace halo made visible. Meta spend driving Amazon sales is credited before you cut or scale.
Priced on margin, not vanity ROAS. Real COGS and discount depth on every recommendation.
Loss-volume before the P&L. Units sold below cost flagged while the platform still looks fine.
Daily shortlist of Scale / Reduce / Kill. Ranked by expected impact, not all 200 ad sets.
Reasoning on every call. Drivers shown, not a black-box score.
Outcomes graded after the fact. Checked against projected impact at 7 and 30 days.

$1K activation + $2K/mo

45-day outcome guarantee. If nothing confirmed and favourable lands, month two is credited.

CMO / growth

Start a 45-day pilot

The signal-to-cause layer

Vantage

Know why, before you act.

Catches SKU and spend anomalies as they form, then walks each one five whys deep to a root cause verified in platform logs.

Continuous anomaly watch. SKU sales, spend, and inventory are monitored together so breaks surface while you can still act.
Five whys on every flag. Each anomaly is walked from symptom to root with the full chain shown.
Verified against platform logs. Causes are confirmed on evidence, not correlations that only sound right in a meeting.
Confidence labeled clearly. Confirmed, High Confidence, or Hypothesis so a guess is never treated like a fact.
Severity ranked for urgency. Critical through Low keeps urgent issues on top instead of buried in noise.
SKU health graded and trended. Hero, Growth, and tier moves surface a slide before the monthly review.
Full audit trail on every diagnosis. Queryable later so the reasoning does not leave when a person does.

$399/mo

Standalone, or bundled with Lift at the pilot rate.

CMO / growth

Add Vantage

Engagements

How engagements start

Every shape below is gated on a confirmed favourable outcome inside the window. Miss it, and the guarantee applies.

D2C · 45-day pilot

$1K + $2K/mo

Decision queue, attribution reconciliation, SKU contribution grading, stock and margin gates — live in 45 days.

Gate: a confirmed favourable outcome within 45 days, or month two is credited.

NBFC · 90-day pilot

$2K + $3.5K/mo

Pipeline bottleneck map, five-whys causal analysis, experiment outcome tracker — followed through 90 days of repayment.

Gate: a confirmed favourable outcome within the 90-day window.

Agency partner

40% off standard

Deploy Niti across client accounts. Present the decision queue and outcome tracking as your own AI capability.

For boutique performance agencies managing multiple D2C accounts.

Enterprise

Custom

Multi-vertical NBFCs, large D2C groups, or anyone needing a dedicated analyst embedded alongside the platform.

Scoped as a pilot on one product line or one lending vertical first.

What each product covers

Both write into the same decision queue and outcome ledger — starting with one is a starting point, not a tool you'll reconcile later.

Capability	Lift	Vantage
One customer record across store + marketplaces	✓	—
Marketplace halo: spend on one channel, revenue on another	✓	—
Margin-priced recommendations (real COGS + discount depth)	✓	—
Daily ranked Scale / Reduce / Kill by expected impact	✓	—
Outcome grading against projected impact at 7d / 30d	✓	—
Decision queue with margin & supply gates	✓	✓
Continuous anomaly detection across SKU, sales, spend, inventory	—	✓
Five-whys causal chain, verified against platform logs	—	✓
Confidence labels (Confirmed / High Confidence / Hypothesis)	—	✓
SKU health graded & trended (Hero / Growth / tier moves)	—	✓
Full audit trail of every diagnosis	—	✓

Data too messy to start? The margin audit sorts that first.

The guarantee

If nothing confirmed lands in the window, you don't pay for month two.

Not a satisfaction promise — a measurable one. "Confirmed favourable" means a decision from the queue was applied and the outcome ledger recorded a favourable result inside the pilot window. The ledger is the arbiter, and you can read it.

Pilot window · day 45

Decisions applied14

Confirmed favourable6

Guarantee threshold1

GUARANTEE NOT TRIGGERED — threshold cleared on day 19

Illustrative pilot record.

Pricing questions

Not sure where to start?

Bring one month of spend. We'll show you what it actually did.

The fastest way to see the decision queue on your own numbers.

Request the free margin audit See the platform